New markets and new target groups
demand new marketing concepts and new sales systems
The lucrative online market
In terms of the most visited websites, real estate today takes 5th place.
Porta Mondial AG uses the internet and all of its strategic advantages to target buyers for its partners, increase turnover and reduce costs.
Europe: the Top 10 product groups on the internet
Porta Mondial AG's
innovative sales system rests on four solid pillars
1. Professional website
using the example of
Porta Mallorquina
- user-friendly
- at the cutting edge of technology
- clear structure
- easy to navigate
- upmarket design
- professional presentation of offers
- with detailed pictures and descriptions
- the "shortlist" makes access to selected properties easier
- via the "Search Profile", potential buyers receive new offers which precisely match their requirements, regularly and free of charge.
All Porta Mondial real estate websites are designed to a single standard. Each national Partner Licensee is given his own real estate website which is modified to create a regional brand (e.g. Porta Mondial Düsseldorf).
Furthermore each national Partner Licensee has the opportunity to enhance his own website by linking international holiday properties to the site, and thus also generating additional commission.
International holiday properties are marketed through the regional Porta brands which are set up for each Master Licence territory (for example Porta Mallorquina for the Majorca Master Licence).
2. Targeted international marketing
A highly specialised and sophisticated online marketing strategy guarantees top listings in the major search engines (Google, Yahoo, Bing) as well as a presence in strategically important portals (e.g. Kyero, Immoscout 24, Bellevue, etc.).
Thanks to professional know-how and constant optimisation, Porta Mondial’s brand and portfolio enjoy a highly visible internet profile.
At local level, clients are welcomed to exclusive sales offices.
By means of the upmarket design concept the Group’s appealing online presence is elegantly transferred to the "tangible" world of expert property consultancy.
In this setting, our demanding clientele feels not only well advised but also well received – an important step towards a successful sale.
The international corporate identity with a uniform image from internet to property boutique creates a recognition effect across borders, thus strengthening the entire network.
Classic print and poster advertising, as well as a broad range of sales promotion measures at regional level increase the local profile and contribute towards brand building.
3. The latest technology
Together with the German market leader for real estate software, Porta Mondial provides its partners with a one of a kind web-based IT system for the management of properties and clients.
All property and client-related content is dynamically
controlled, guaranteeing not only a professional online presence, but also work processes for every individual local property consultant, irrespective of time and place.
The highly advanced, multilingual software with integrated database application was specially modified for the
requirements of the new sales system.
Today, the Porta Mondial IT system is already working at national and international level in accordance with the "Open-Immo" standard.
4. Business system
Porta Mondial supports its (Master) Partner Licensees in their daily work, optimises workflows and creates market-driven solutions which correspond with the expectations of a demanding clientele.
Every single workflow has been analysed and individually modified to the given market requirements.
The results are documented in detail for the Partners in a practice-oriented System Manual.
The package is rounded out with full business stationery, including contract templates, as well as legal assistance.
In this way we offer maximum support on site to all (Master) Partner Licensees at both national and international level.
International: Client & Office Management System
The Client & Office Management (COM) System developed by Porta Mondial stands for high customer satisfaction on the one hand, and efficient business workflows on the other.
The system, specially developed for the marketing of international holiday property, comprises three core elements:
- central first contact management
- central property management
- central handling of back office work
In this way the sales teams receive pre-processed and thus high quality client leads. As a result, the Partner Licensees are relieved of the burden of handling initial enquiries and their property consultants are
highly motivated because of the good closing rates. And, above all, a high level of customer satisfaction is achieved from the outset.
The detailed System Manual ensures fast familiarisation with the sales system, even without industry knowledge. Regular training events guarantee a high standard of quality within the Partner network.
National: Office Management & Coaching
Porta Mondial offers its Partner Licensees a tried-and-trusted business system for the profitable sale of exclusive residential and holiday property in Germany – with which industry newcomers can also familiarise themselves rapidly –
with their own, regional real estate brand beneath the strong Porta Mondial umbrella brand (e.g. Porta Mondial Dusseldorf).
Porta Mondial accompanies its Partner Licensees from the word go: in choosing a location, with induction courses, with training on the job, and with a
comprehensive System Manual for organising business in the best possible way.
Expert coaching and an in-house Sales Academy also ensure motivated, sales-boosting teams.